Clay Business Agile/Lean Marketing
Data-driven Success
Clay Business’s agile marketing teams will gather impact KPIs from low-risk experiments, which will influence each final campaign they deploy. They will also collect metrics from their procedures in order to monitor team efficiency. Our agile marketers will keep track of job cycle time, efficiency rate, and process throughput at any given time to ensure that the team moves at a steady pace.
Collaboration and transparency
Our Agile Marketing service also aim to establish insight into the team’s processes through graphical workflows and regular touchpoints, which is a noteworthy benefit. Visualization improves communication between individuals and teams within the marketing department, rather than keeping everything in an intimidatingly enormous spreadsheet or hidden somewhere on a hard drive.
Flexibility
One of the most cherished advantages of our Agile Marketing service is its flexibility. It shows itself most clearly in the way agile marketing team use iterative planning instead of mindlessly following an annual marketing strategy to provide viable work.
Productivity and speed
The first and most prominent advantage of Clay Business Agile Marketing service is the enhanced speed with which value is delivered. This is accomplished through altering the organizational structure and the way marketing teams plan and execute operations.